The scope your clients need and you would rather not build.
Operational automation sits outside most agencies' competence and is expensive to hire for. We deliver it behind your brand, to your standard, and we do not approach your clients independently.
The pattern
You rebuild the store, improve the checkout, raise site speed and produce the content. Six months later the client is frustrated, because the return on all of it is being limited by something you did not build and cannot fix.
Their campaigns perform until inventory coordination fails. Their multi-location strategy underperforms because stock sits in the wrong place. Their growth stalls while the team coordinates manually.
You handle strategy, design, development and marketing. Operational automation — inventory, warehouses, suppliers, returns, ad spend — requires a different discipline and a different kind of engineer. Most agencies conclude, correctly, that it is not worth hiring for.
The work still gets done. The question is only whether it gets done through you.
Where the boundary sits
We think this matters more than the commercial terms, so we will state it plainly.
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We do not approach your clients independently.
Not during an engagement, not afterwards.
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We do not do your work.
No design, no front-end development, no marketing, no CRO. We would be worse at all of it than you are.
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We do sell directly to merchants
who approach us through our own channels. Where a merchant is already your client, they remain yours and we will tell you they have made contact.
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Partnership is non-exclusive and there is no lock-in.
If you later build the capability internally, we will hand over documentation and transition cleanly.
Partnership models
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White-label
60%of implementation
- You sell operational automation as part of your offering
- You own the client relationship and the project management entirely
- We are not named
- Twenty per cent of the monthly retainer, which bills through you
- Suited to agencies expanding scope without expanding headcount
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Co-branded
50%of implementation
- Positioned as your agency with Luxia
- You lead the relationship; we handle technical communication directly with the client's operations team
- Twenty per cent of the monthly retainer
- Suited to technically sophisticated clients who want access to whoever built the thing
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Referral
From 15%of implementation
- You make the introduction and we own the relationship and delivery
- Fifteen per cent of the implementation fee on anything that closes, rising to 25% where you stay involved in scoping or client communication
- Suited to client needs you cannot serve and do not want to manage
What we build
Six solutions, each built against the specific client's workflow rather than configured from a template.
- Ad Spend Control — pauses campaigns on out-of-stock SKUs
- Inventory Alert Triage — filters notification volume, escalates what matters
- Inventory-Aware Messaging — cart, browse and back-in-stock triggered on live stock
- Multi-Warehouse Balancer — transfer orders generated before shortages bite
- Supplier Order Optimisation — draft purchase orders from velocity and lead time
- Return Processing Automation — return-to-resale in twenty-four hours
The commercial case
A typical agency engagement covering design, development and CRO runs at £20,000–£30,000. An operational automation component adds £8,000–£23,000 for a bundle, or from £4,500 for a single solution.
At white-label terms you retain 60% of that — £4,800 to £13,800 on a bundle — for scope you do not deliver.
Four such engagements a year is £19,200 to £55,200 in additional implementation margin, against introductions, project management and client communication. No hiring, no infrastructure, no training.
The retained side matters more than the project margin. You take 20% of the monthly retainer for as long as it runs — £160 to £360 per client per month depending on the bundle — which converts project work into recurring revenue. And clients whose backend problems you solved are materially harder to lose than clients whose storefront you refreshed.
The split is deliberately lower on the retainer than on implementation. Implementation is a sales margin. The retainer is a service margin: it pays for platform-change remediation, threshold adjustment and monthly reporting, all of which we deliver.
Figures assume the bundle tiers on our solutions page. Your actual position depends on the scope sold and the model chosen.
Questions
Will you approach our clients?
No. Not during an engagement and not afterwards. If a merchant who is already your client contacts us independently, we will tell you.
Do you also sell directly to merchants?
Yes, through our own channels. We would rather say so than have you discover it. Existing agency clients are protected as described above.
What if the client wants to meet your team?
Our technical lead joins key meetings by video, or you handle all client communication and we brief you. Either arrangement works; most agencies choose the second.
What happens after implementation?
Every engagement carries a monthly retainer covering platform change remediation, threshold adjustment and monthly performance reporting. It is contracted for the first twelve months and rolls monthly afterwards. You take 20% of it on both white-label and co-branded terms, and under white-label it bills through you. The split is lower than on implementation because the retainer is a service margin rather than a sales one — the work it pays for is delivered by us.
What if the client is unhappy?
We build checkpoints throughout, and if something goes wrong we resolve it with you rather than around you. Your relationship with that client is the thing at risk, and we understand that it is worth more than the engagement.
Can solutions be customised for unusual requirements?
Everything is built per client workflow. The six described are frameworks, not products.
Do you work with competing agencies?
We are early in building the partner network, which means the terms are more flexible now than they will be later. We will protect a named client list from the outset.
What are the referral terms?
Fifteen per cent of the implementation fee on any referral that closes, rising to 25% where you stay involved in scoping or client communication. It applies to implementation only, not the retainer — a pure introduction should not earn recurring revenue on work you have no part in. Beyond 25% you are effectively co-branded and better off on those terms.
What is your capacity?
Three to five concurrent implementations. We will tell you when we are near it rather than accepting work we cannot deliver on time.
How quickly can you deliver?
A single solution is four to six weeks end to end, including diagnosis. Bundles run from six weeks for Essential to twelve for Scale. We would rather quote accurately than accommodate an urgent timeline and miss it.
What if a client needs something outside the six?
We assess it. If we can build it well we quote; if it sits outside operational automation we say so and stay out of it.
Read the partnership outline, then write to us.
We will respond with terms in writing rather than proposing a call.
Shannon Overton, Head of Partnerships
shannon@luxia.uk