Branding
Branding of a leading analytics partner in the professional services industry
Evalueserve's CMO reached out to Luxia and the award-winning b2b marketing agency Earnest to develop the brand strategy and identity ahead of a global brand rollout.

Deliverables

Brand Audit | Strategy & Brand Platform Development | Brand Identity Creation | Tone Of Voice | Brand Guidelines | Responsive Website | Campaign Advertising | Branded Brochure

"Geoffrey joined the team as a consultant, but very soon came on board and helped Evalueserve with its biggest rebranding exercise. With global offices, several business units, and countless content assets, this was a mammoth task, but Geoffrey led it from the front. I have always admired Geoffrey’s tenacity and his disciplined approach to work."

Radhika Mathur
Global Head, Corporate Marketing Strategy, Evalueserve

Powered by mind+machine™

Since their inception by Marc Vollenweider in 2000, Evalueserve have been forerunners in designing innovative solutions – from “research augmented data analytics” to RoI-focused digital transformation and workflows. Evalueserve is powered by mind+machine™, a unique combination of human expertise and best-in-class technologies enabling the company to design and manage needs-tailored processes for their clients.

The rebranding of thousands of assets

We plugged in to a hugely experienced team to create a proposition and values-based messaging platform and electrifying visual identity.

Our task was to completely rebrand all of Evalueserve’s print and digital marketing, as the company was fast growing and needed to communicate a clear value proposition to clients.

Following the rebrand, we worked on the internal branding and getting employee buy-in. Since then we have helped Evalueserve develop a new identity for their entire global firm, to reflect the mind+machine™️ methodology, and how much the organisation has changed.

Brand management on a global scale

During the six year relationship, we were tasked with developing and designing the aesthetics, visual design and layout of product artwork, component design, and marketing materials to enhance the image of the brand. We designed and developed creative marketing materials such as white papers, infographics, brochures, event collateral, merchandise for the Marketing and Product Marketing teams.

We collaborated with project teams to plan, analyse, organise and execute projects, whilst managing relationships with external and internal resources, agencies, as well as vendors for production of printed collaterals, merchandise, giveaways etc. We also produced graphic design campaign content for websites, brochures, presentations, advertisements, corporate communications templates, whilst building and managing an internal image, photography and icon library.

Our team supported Evalueserve in the creation of HTML communications, as well as developing & creating microsites and landing pages to support the Marketing and Sales teams, always ensuring timely delivery and quality checks of all external vendors and agencies that they collaborated with globally.

We lead branding design and creative concepts for the promotion of digital platforms such as InsightBee, Insightsfirst, Spreadsmart and Pitchready. For this we established guidelines to produce new creative concepts for the branding and marketing of any future sub-brands, digital platforms and corporate initiatives.

During that time we led numerous campaigns involving the creation and development of videos, animated infographics and additional supporting creative assets for the promotion of corporate, sub-brands and digital platforms online.

A company that inspires

The personality of the founders and team was being drowned out by heavy techspeak and industry/service terminology across communications, so we worked with the team to isolate key messages that would express the ‘why’ driving their approach, accentuate the emotion behind their expertise more clearly and clearly explain the Powered by mind+machine philosophy.

Serving as their main global touchpoint for the entire Evalueserve team and their customers, the website needed to categorise an extensive service offering as well as feature all the relevant international service centre contacts as did their social media accounts.

Since partnering with Evalueserve the company saw 2,000+ increase in LinkedIn followers for 30 consecutive months, has won numerous awards, including being lusted in the 1000 companies to inspire Britain by the London Stock Exchange for 2 consecutive years, has seen it global headcount grow from 3,200 to over 4,500, and saw a whopping +252% increase in inbound leads in the first month!

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