Designing for three different audiences
In my initial remit, I joined the nDreams team on a month-long contract to design their corporate overview deck from the ground up. This was so successful that it lead to me designing decks for their 3rd party publishing arm and their VR industry overview.
Once the decks were completed, the team extended my contract for another month so that I could help them with designs and animations to promote their roster of upcoming games releases.
Truly creative pitch deck design
Starting with the corporate overview deck, I held sessions with some of the key stakeholders to ascertain the tone, feel and overall structure that the document would require. From there I was able to create a design system which I would go on to use in the other decks to maintain consistency.
However, whilst both the corporate and the VR industry decks were intended for the same audience of multinational games publishers, the 3rd party publishing deck was aimed at independent game makers who were looking to be published by a company they felt they could trust and who had the capabilities to meet their needs.
Large gaming powerhouses such as Sony, have completely different branding and design styles than those of the very small independents, so this lead to two differing design styles that utilised the same design system.
Whilst not a first for me, it was definitely challenging, but well worth the results as the client was over the moon, and lead me to a contract extension.
Social media engagement to rival that of Sony
In my second month with nDreams, the team and I mainly focused on campaigns promoting the forthcoming releases. In FY 2022/23 they planned on releasing 6 games, which is a first in the VR gaming industry.
Two of those games (Fracked and Little Cities), needed no introduction to the nDreams faithful as they were re-releases for different VR platforms. The other four games were all new, and whilst I wasn’t allowed to know the identity of releases five and six, releases three and four were the primary focus of our campaigns.
The release of Sushi Ben and Ghostbusters as VR games, was as big as it gets for nDreams, and as such they wanted the promotion to be equally as impressive.
I created a series of animated banners for various social media platforms, that revealed the first four games, whilst keeping the identities of games five and six hidden.
The banners were released on the same day that Sony released their promotional campaign for Ghostbusters VR, and our banners had a much higher engagement rate.
Corporate Overview Deck | 3rd Party Publishing Deck | VR Industry Deck | Social Media Animations | Animated Game Trailer | Studio Branding Graphics