Geoffrey Idun

Creative Director

Geoffrey Idun is our Creative Director and Lead Brand Strategist here at Luxia.

He has been working for luxury brands, Fortune 500 companies, and music artists for over 20 years, collaborating on top-tier campaigns at some of London's premier design studios, and has held in-house positions for leading fashion labels and professional services multinationals.

Coming from a background in digital media from the University of Leeds, Geoff currently leads our teams of artists at Luxia. From proposal to project delivery, he's involved at every step to ensure creative vision and execution is aligned with our clients' goals, and their customers' needs.

Geoff's work has been featured in Computer Arts Magazine, Adobe's Curated Galleries, BBC One, Reebok Lounge Gallery, BBC News and the hardback book - Do Not Disturb: Hotel Graphics & Branding. Some career highlights include being headhunted for his 2 previous full-time roles prior to Luxia, and being headhunted by M&C Saatchi and Adam & Eve DDB to work on campaigns and adverts.

A member of Friends of the Earth and an avid promoter of sustainability and green projects, Geoff is also the co-founder of U Offset. His mission is to influence change to luxury companies, one of the slowest sectors to embrace sustainability.

Geoff also loves to develop new talent and seeing what the next generations have to offer, so is proud to serve as a judge for D&AD in the New Blood Festivals.


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