The Insightsfirst app offers business insights and analysis on the most thought-provoking issues faced by senior executives in today’s modern world. From competitor and market intelligence to anticipating disruption and accessing the impact of cutting edge technology on your business. In addition, it harnesses the power of AI to deliver customized news alerts so that you never miss on business-critical information updates.
The Insightsfirst app combines the power of AI, advanced NLP technologies and analytical frameworks with our expertise in research and analysis. It combines the power of mind+machine™ to improve four key dimensions of business strategy: anticipate disruption, explore opportunities, support execution, and measure performance.
The team wanted to focus the attention of its target audience on its range of features, from competitor and market intelligence to anticipating disruption and accessing impact of cutting edge technology.
This project required the development of 5 key pieces of marketing collateral: a tech-focused website, a brochure, an ebook, an in-depth white paper and animated video.
The website leaned towards a tech-orientated feel than its parent site. This was achieved with the use of gradients, organic shapes, parallax background patterns and outer glows. This helped align Insightsfirst with the tech approach it was seeking to embody.
Design of the brochure, ebook and white paper also follow a tech-first theme, with a lot of care and attention spent on the inclusion of isometric graphic designs to help push the narrative of their content.
The final asset, the animated infographic video, was created for use on social media. It portrayed all the key assets of the Competitive Intelligence module, and let the narrative take the journey from pain points through to benefits.