Not taking itself too seriously has turned Dirty Works into a serious business. This fragrance-fest of bathroom escapism includes scrubs (‘Foam at Last’), fizz bars (‘Cube Tropicana’), bath bombs (‘And on That Bombshell’) and more than 64 other fun yet indulgent products. Together, they cover all kinds of washing and bathing, skincare accessories, gifting – and even a topical hand sanitiser gel (‘Anti Bac to Basics’).
Luxia partnered with Brand Architekts to create the frontend e-commerce website design for their flagship brand, Dirty Works.
The brand itself aims to offer something for everyone who wants to take time to pamper themselves. They had spent years developing the product lines to develop a tongue in cheek, fun, affordable British (FAB) beauty brand never sacrificing on high-performing, results-led formulas and they needed a high performing website to portray that with a full refresh of the copy and translations into French and German to happen further down the line.
The team were expanding their passion for British beauty with 21 new SKUs across bath & body, skincare and fragrance adding a new fruity fragrance to the line-up. Their existing products had undergone a complete design change with new pantones with teal as the dominant colour for brand differentiation and accents of coral, black and gold.
We provided them with a complete redesign and build of their responsive brand website, built on WooCommerce within Wordpress and syncing with Linnworks software to accommodate their large portfolio and new brand design. The designs were mobile first in their construction with onsite SEO optimisation, and we structured the site to present 3 types of information - marketing, conversion & static.
The Dirty Works website launched with 50 SKUs across bath & body, gift sets and skincare, and was based around bold colour and striking imagery. We incorporated elements of animation and advanced overlay techniques.
The marketing section (homepage, product ranges, blog and email templates) focused on brand expression. Here we showed off the refreshed brand’s appeal and their amazing products. The conversion section encouraged purchase intent and closure while reinforcing loyalty and repeat purchase, using tools such as track my order, loyalty rewards, and reviews via Yotpo. The static section was the always-on informative content pages - FAQ, T&Cs, Shipping & Refunds etc, which were used to build trust by providing the best user experience possible.
For the web development on this project we partnered with the eMantalist team in India. Together we devised strategies to create a new WordPress theme from scratch that was both e-commerce ready, and incorporated animation. Whilst this was no mean feat, the project was successful and we look forward to working on projects together in the future.